Homeowners Eager to Enhance Outdoor Living Spaces with Fiberon Horizon® Decking
Two bold, multi-chromatic tones gain immediate marketplace acceptance
Apr 25, 2011
NEW LONDON, N.C. – As an established leader in innovative alternative decking products, Fiberon continuously identifies key trends in the industry and marketplace. Currently, the manufacturer is tracking a budding trend stemming from strong pre-season demand for two new bold colors of its popular Horizon® composite decking. This trend denotes a shift in consumer demand towards composites with rich, multi-chromatic colors that genuinely look like real wood. Castle Gray and Tudor Brown, introduced in January of this year, exude exotic, hardwood tones and grain patterns, providing homeowners the best of the best of natural visuals and the durability of composite decking warranted against staining and fading.
“The bold, multi-chromatic look of Fiberon composite decking products delivers unsurpassed beauty and performance, all with very extremely low maintenance,” said Edie Kello, director of marketing for Fiberon. “The addition of Castle Gray and Tudor Brown to the Horizon collection has increased momentum in sales from the distributor to the dealer. We are elated at how well the marketplace has embraced these beautiful colors.”
Fiberon now offers Horizon decking with its patent pending PermaTech™ innovation in six colors, including new Castle Gray and Tudor Brown, tropical-inspired Ipe and Rosewood, as well as Bronze, and Slate. This innovative product, featuring a 25-year Stain and Fade Warranty, is designed to withstand fading, scratching and staining, and is capped on all four sides, providing unmatched protection and durability.
PermaTech chemically bonds strong, high-density Polyethylene and wood fiber with the most resilient surface material available, further backing Fiberon’s 25-year Stain and Fade Warranty, guaranteeing the utmost in beauty that is unequaled in the industry for its stunning appearance.
For more information on Horizon decking, visit www.fiberondecking.com.
Fiberon is a leading manufacturer of PVC and composite decking, railing and fencing products used in homes and light commercial construction across North America and Europe. Through extensive product development and leading-edge manufacturing capabilities, Fiberon created the benchmark for innovative, alternative outdoor living products. Fiberon is proud to be a charter member of the North American Deck and Railing Association (NADRA), whose mission is to provide a unified source for professional development and a voice for code development for the decking and railing industry in North America. Fiberon was founded in 1997 and is privately owned with operations in North Carolina and Idaho. For more information, visit www.fiberondecking.com and follow Fiberon on Facebook, Twitter and YouTube.