Quality, innovation, performance
Fiberon began its history in New London, NC as a manufacturer of wood-plastic composite decking in 1997. Doug Mancosh, the founder and owner, initiated the business venture to develop composite products to compete in the growing market space for alternative decking materials. The company built its business under the Fiberon® brand of decking and railing promoted to traditional building material distributors and dealers along with private label programs with national retailers. After a period of rapid growth, Fiberon acquired the Meridian, Idaho manufacturing facility from Louisiana Pacific in 2007 providing bi-coastal manufacturing capacity and capability. In 2008 Fiberon initiated a one brand strategy for its building products distribution customer base built around the Fiberon brand.
In December 2008, Fiberon and Sensibuilt™ Building Solutions reached a merger agreement that joined their assets and brands to establish a leading player in the alternative decking marketplace. A primary focus of the merger was the integration of cellular PVC decking products into the line of Fiberon branded products. Outdoor Flooring™ PVC decking is a new breed of building material. Outdoor Flooring incorporates Lumenite™, a patent pending technology that offers the ultimate performing, easiest cleaning ultra low-maintenance deck.
Innovation: Fiberon has firmly established a reputation in the alternative/composite decking market segment as an innovator. With the industry’s largest high speed extruders, the company has been a leader in new technology and design innovation.
Quality: Fiberon has an unblemished reputation for quality in the marketplace and has not been subject to some of the poor performance driven negative publicity generated by some competitors in the marketplace.
Market segments and distribution: In addition to marketing its products to building supply dealers and distributors in the United States, Fiberon exports decking and railing products in Europe and Asia.
Primary product lines: Fiberon branded products include new Horizon™ Decking with patent pending PermaTech™ Innovation and Outdoor Flooring™ PVC decking. Additional key brands in the Fiberon decking product group include Professional™ Premium Grain™, and Tropics®. Also featured are a wide selection of Fiberon railing products to complement its deck boards and composite fencing products promoted under the Enclave brand.
The marketplace for composite/alternative decking: The marketplace for alternative decking and outdoor living is a growing one. Even in today’s challenging economy, a recent 2008 AIA study concluded that,
"At the forefront is the growing movement toward outdoor living. This trend encompasses anything from increased emphasis on traditional outdoor elements like decks, porches, and patios, to expanded outdoor cooking areas and outdoor 'rooms.' Interest in outdoor living space has been steadily increasing: In 2005, slightly under half of surveyed residential architects saw this as a trend growing in popularity. By 2008, over two-thirds of respondents saw this as increasing in popularity."
By 2015, projections are that the average new home will have both an outdoor living space and outdoor kitchen. When added to the fact that there are estimated to be approximately 10 million decks in the U. S. that need replacement, it is clear that the alternative decking business is a growth opportunity not subject to or affected by the new residential home building market.
New industry 'game changer' products from Fiberon: In October of 2008, Fiberon introduced new Horizon decking with patent pending PermaTech innovation. Produced with a traditional composite decking core for strength, Horizon incorporates a proprietary surface material that provides unprecedented stain, scratch, and mold and fades resistance.
Following the introduction of Horizon decking, Fiberon introduced Outdoor Flooring™ cellular PVC decking with patent pending Lumenite fusion-bonded coating which takes the PVC category of decking performance to a new level with exceptional stain, scratch, mold and fade resistance. Combined with the lighter weight properties of PVC decking, Outdoor Flooring is quickly gaining recognition as the highest performance PVC product on the market.
Fiberon also offers its Fiberon Horizon Plus railing system for maximum versatility and style. Available in six colors with customizable designer options, the Horizon Plus railing system offers strength and durability for a variety of railing applications.
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