Flowers everywhere.... by Per Ola Wiberg http://www.flickr.com/photos/powi/
Earth Day has become mainstream. More than an annual day to bring awareness in taking care of our environment, the Great Recession has reminded us that security of jobs, availability of credit, deflated housing values, green building, high gas prices, regional water restrictions and more have necessitated that we reduce, reuse and recycle. Most of us recognize our resources are limited and conservation is becoming routine in many aspects of our lives.
Taking care of our environment has become taking care of each other, the things we own and the resources we use for everyday living. Social values are shifting from mindless to mindful consumption as evidenced from data from 500,000 consumers around the world according to author, John Gerzema. People are attracted to companies and products that demonstrate their values.
