Author Archive

Inside Fiberon: PermaTech Surface Innovation

Wednesday, June 15th, 2011

We’re back with our “Inside Fiberon” series to offer a unique look at Fiberon composite decking products. This week, we’re highlighting Fiberon’s PermaTech surface innovation. Read below as Fiberon product specialist Kaylynn Poplawski discusses how PermaTech offers exceptional stain, fade and mold resistance.

Fiberon Horizon composite decking with PermaTech Innovation is a highly engineered, wood polymer composite decking product. Manufactured using the unique Fiberon hardwood/polyethylene substructure, Horizon is made using a co-extrusion process that efficiently blends the ingredients for a solid, dense core that fusion bonds to a proprietary, patent-pending durable layer that we call PermaTech Innovation. The PermaTech surface is formulated for bond strength. For a deck surface, these properties add toughness, tensile strength, relative impact and weather ability and provide stain, fade and scratch resistance. PermaTech provides many of the durability features found in items such as golf ball covers.

 

 

 

In the Pacific Northwest, we have “rain forest” conditions 8 months out of the year. One of the biggest benefits of having a PermaTech surface is the resistance to staining caused by mold, mildew and green algae that grow during the rainy season.

PermaTech also allows for low maintenance. Cleaning the Fiberon deck surface usually only requires mild soap and water, but your deck can also be pressure washed with an over-the-counter deck wash, like De-Solve-It.

Another benefit of PermaTech is the resistance to staining and color fading. Fiberon Horizon with PermaTech is backed by an industry first 25-year performance and stain &fade warranty – not that you’ll need it. It’s engineered to provide a scratch resistant, stain resistant, superior finish that will look beautiful and last for years to come.

 

What’s the most important feature you look for when purchasing decking material?

Top Five Ways Contractors Can Create Leads

Wednesday, June 23rd, 2010

As a contractor or professional builder, you know your business needs leads, but maybe you’re unsure if you’re doing everything you can to generate those leads.

_MG_3750 by Richard.Asia

_MG_3750 by Richard.Asia

Here is a list of the top five ways to get leads for your business:

  1. The #1 way you can generate leads is REFERRALS! Word of mouth and reputation is crucial. A good referral is essentially free advertising. You might even consider showing your customers your referral process.
  2. Local consumer home shows are another way to generate qualified leads. The average booth can produce around 20 leads with a closing rate at about 30%. Keep in mind, this ratio is subjective and dependent on presentation of the product displayed. And be sure to have a few different products on hand to show you are well versed in decking. Success from a show can also depend on the show’s location and length.
  3. You can also use the web to help with lead generation. You should consider hiring a specialist to help you optimize for Search Engines, link to manufacturers on your website and use multimedia, like video. A good website will usually show a wide variety of pictures and designs of deck and rail.
  4. Local advertising is still a great way to create leads. Radio, newspapers and local magazines are a fantastic way to get into local consumer’s homes. When advertising in such media, you should consider running specials. For example, “NO tax”, “Free upgrade to hidden fasteners” or “free water features.”
  5. Explore using popular social media channels. Look for people in your area and monitor the most popular conversations. Join the conversation and use this as an opportunity to demonstrate your expertise. You might also use social media for exclusive promotions to attract a new customer base.

What about you? Is there a way to generate leads I left out? If so, share your secret in the comments below.