International Builders’ Show 2014 Recap
Fiberon attended the 2014 International Builders’ Show in Las Vegas at the beginning of this month. Our focus was on promoting Fiberon’s 2014 decking and railing lines, which include the new opening price point capped composite – Good Life – and the most beautiful PVC decking on the market – Paramount. While the audience of IBS mainly consists of industry players who may have been exposed to Fiberon in the past, the addition of the Kitchen and Bath Industry Show – which was co-located with IBS this year – introduced scores of new design industry experts and consumers to the Fiberon brand and products.
In conjunction with the official launch of Good Life decking at IBS, we encouraged attendees to “Celebrate the Good Life with Fiberon” by enjoying a tropical drink in a branded tumbler and allowing us to take their picture. The promotion was a great success, bringing attendees into the Fiberon booth, exposing them to our beautiful products and giving our sales team a chance to talk to them. And after the initial contact, the attendees walked around the show with their tumbler, prompting others to stop by the booth and expanding the reach of the promotion.
After a busy three days, the Fiberon team was exhausted but happy with the turnout – both at the show in general and our booth in particular – and we are already looking forward to next year.
For more highlights, check out this short video.[gallery type="slideshow" ids="3334,3326,3328,3329,3330,3331,3332,3333,3327"]