[MAUMEE, OHIO, Sept. 12, 2022–] Fiberon, a leading manufacturer of outdoor living products, announces the launch of their updated website, including greater accessibility to product information, digital tools and inspiration for homeowners and trade professionals alike. The new fiberondecking.com is now live.
New features on the website include an enhanced user experience with a focus on outdoor living and consumer education; content reorganized to lead with the most sought-after information, making it even easier for visitors to find what they need; and a comprehensive focus on each product, via individual product detail pages with additional resources, tools and content.
“We’ve taken the time to make thoughtful, impactful changes to our website,” said Mark Ayers, senior vice president of marketing and product development for Fiberon. “We’ve paid close attention to the ever-changing consumer journey when it comes to purchasing outdoor living products and adjusted our website tools and features to evolve the customer experience.”
The new website includes e-commerce capabilities, enabling customers to purchase various products directly from the website. The website also features an optimized multi-platform experience for enhanced browsing, meaning website content is easy to view and navigate on all devices including PCs, tablets and smart phones. This means that no matter the device you use, the new Fiberon website will be able to provide the product information, education and inspiration you need. Plus, new data integration allows for a more agile approach, ensuring consistency across all digital spaces.
“Not only are we providing comprehensive educational resources for consumers, but we are also making our products and content more accessible as a point of strategic growth within e-commerce,” said Brian Kirby, senior digital manager for Fiberon.